Search Engine Optimization and Search Engine Marketing

Is your Search Engine Optimization and Marketing Plan Complete?

1. You've invested in the design of your new web site and have carefully thought through each word of content.
2. You have full confidence in your web site's ability to convey your message to your visitors.
3. You've taken into consideration the uniqueness of your customers and have carefully considered the purpose of each page.
4. Your pages load fast and your shopping cart is so simple that your neighbor's three year old could check out.
5. You've advertised your web site in all the places you could think of and announced it to your friends and existing customers.
6. Now all you have to do is sit back and rake in the business, right?

Organic SEO/SEM

1. Site Review - Site analysis, cross links, competition & keyword phrases.
2. Industry/Keyword Analysis - Research keyword phrases, positioning reports.
3. Site Optimization - Target landing pages & optimize home page/navigation.
4. Site Submission - Monthly submissions to major search engines/directories.

Guaranteed Positioning using Pay-Per-Click Advertising

If being on top of the search engines or at least on the first two pages is your goal immediately, pay-per-click (PPC) advertising is your best option. Visitors use keywords like 'Los Angeles Plumbing Contractor' to find your web site. It's simple. You pay a small fee to search engines to make sure your contractor web site comes up when that term is entered. You can manage multiple key terms and positioning or have us manage it for you. These include top positions on all of the major search engines (i.e. Yahoo!, MSN, LYCOS, Google, AOL, and more). Just ask us how!

Advantages of Pay-Per-Click

Major search engines such as Yahoo! and Google provide tools that allow you to manage PPC advertising. Critical changes to it can be immediately implemented, expenditures accounted for and results measured. It can take anywhere from 1 week to several months for a natural search engine campaign to take effect. A pay-per-click campaign can help you immediately establish presence on search engines. The way it works is you bid for clicks on relevant key terms that visitors would normally use to find your web site. For example: If you are an electrical contractor in New York, you may want to advertise your listing on the sponsored listings are for Google visitors who entered 'NY Electrical Contractor Quote' or other relevant and similar key terms as their search.

The Right Mix

The solution is creating the right combination based on your goals. On the short-term, immediate traffic can be produced through activation of a PPC campaign. However, to maximize your advertising budget, the long-term solution is to achieve front-page ranking on as many search key terms using natural search engine strategy.